The Art of SEO
SEARCH HAS BECOME INTEGRATED INTO THE FABRIC OF OUR SOCIETY. With more than 12 billion
searches being performed each month as of January 2009 (according to comScore),
approximately 400 million web searches are performed every day. This means that on average
more than 4,500 searches are performed every single second of every day.
As Google owns approximately 65% of the search market share, Google’s search technology
handles more than 2,900 searches per second.
In addition, users have grown to expect that the
responses to their search queries will be returned in less than one second.
Now people can obtain information in mere seconds—information that 20 years ago would
have required a trip to the library, a search through the Dewey Decimal System, and a foot
search through halls of printed volumes, a process that could easily have consumed two hours
or more. Through the new channel of search, people can also conduct much of their shopping,
banking, and social transactions online—something that has changed the way our global
population lives and interacts
