The Mobile Marketing Handbook-A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

If you are interested in mobile marketing, specifically in learning how to launch an effective mobile marketing campaign and get the best return on investment with it, you will find The Mobile Marketing Handbook useful.
The step-by-step approach is specifically designed for marketing professionals and entrepreneurs who need practical advice on getting started with and/or improving mobile marketing campaigns.
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The Mobile Marketing Handbook-A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

Learn Xcode Tools for Mac OS X and iPhone Development

Software development for the professional Mac developer has always had great support
from Apple. For new developers and those who are doing it for fun, the situation has
been less easy. For many years such developers had some difficult decisions to make if
they wanted to build their own Mac software.
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Learn Xcode Tools for Mac OS X and iPhone Development

iPhone Hacks

There are a lot of reasons to hack your iPhone or iPod touch.
There’s this myth that hacking will go away “once Apple adds that one killer feature.” But it’s
unlikely, because the iPhone is unlike the earlier iPods or any phone on the market before it. It is a
full-featured personal computer.
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iPhone Hacks

Beginning Smartphone Web Development

Mobile is a totally new medium. Best practices from the desktop world simply do not
apply. The unique attributes of the mobile device, ecosystem and user require new best
practices for Mobile Web development.
This book teaches you the syntax, semantics, and ecosystem of the Mobile Web. You
will learn to build adaptive, responsive, and standards-compliant Mobile Web sites
guaranteed to work on any mobile browser. Simple development tips and techniques
will improve web usability on small screens. Continue Reading »
Beginning Smartphone Web Development