The Mobile Marketing Handbook-A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

If you are interested in mobile marketing, specifically in learning how to launch an effective mobile marketing campaign and get the best return on investment with it, you will find The Mobile Marketing Handbook useful.
The step-by-step approach is specifically designed for marketing professionals and entrepreneurs who need practical advice on getting started with and/or improving mobile marketing campaigns.
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The Mobile Marketing Handbook-A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

Professional SQL Server 2008 Internals and Troubleshooting

WHILE PUTTING TOGETHER THE PROPOSAL that eventually became this book, the aim was to write a
troubleshooting guide that covered the additional tools available from the SQL Server community.
It soon became clear, however, that to effectively talk about the tools, so many digressions were
necessary to explain the results that the fl ow and impact were interrupted. The decision was made
to alter the approach to include architectural information, not just on SQL Server, but on the whole
platform on which SQL Server depends.
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Professional SQL Server 2008 Internals and Troubleshooting

Professional SharePoint 2007 Records Management Development

Despite its power and fl exibility, SharePoint presents many challenges for building enterprise content
management (ECM) solutions. This is partly because of the inherently complex nature of application
development on the SharePoint platform in general, but mainly because the out-of-the-box tools that
SharePoint provides (such as content types, site columns, lists, etc.) are defi ned at such a low level that
it is often diffi cult for developers to fi nd the right balance between building reusable components that
capture the semantics they need when crafting their solutions and writing applications directly using
CAML and .NET code. These challenges are even greater for records management (RM) development
because the platform provides no built-in support for fi le planning or content life-cycle management.
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Professional SharePoint 2007 Records Management Development

Learn Xcode Tools for Mac OS X and iPhone Development

Software development for the professional Mac developer has always had great support
from Apple. For new developers and those who are doing it for fun, the situation has
been less easy. For many years such developers had some difficult decisions to make if
they wanted to build their own Mac software.
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Learn Xcode Tools for Mac OS X and iPhone Development

Effective UI - The Art of Building Great User Experience in Software

Just as a finished software product never looks anything like the original plans and expectations for it, writing this book carried us in a surprising but interestingly different direction than we’d originally assumed. When you imagine what it might take to succeed at building an effective user interface (UI) built with a modern standard of user experience (UX) quality, you might think of high-end design, innovation and inspiration, and technical best practices. These are certainly all important components, but our experience helping other businesses build great products has shown us that a team’s ability to deliver on the promise of good UX is only partially dependent on its creativity and technical competency. The rest depends on creating the right climate for the team and within the company that allows the team to be effective and helps success come more reliably and easily.
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Effective UI – The Art of Building Great User Experience in Software

Artificial Intelligence (AI) has been around almost as long as computers. It was first introduced in the 1950s, and many scientists soon developed unrealistic expectations surrounding it. Throughout the past fifty years there have been as many advances as disappointments. Most people do not realize that AI-based technologies are being utilized every day. This is because once a technology becomes mainstream, it is generally no longer considered to be AI-related.
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Building Intelligent .NET Applications Agents, Data Mining, Rule-Based Systems, and Speech Processing

Free EBOOK @ Laku-Abis

This book is very different from a typical “bible” approach to a topic. By

structuring the book as a “how-to,” it presents the material by scenario in
steps that are easily followed. Throughout, I have tried to keep the explanatory
text to the minimum necessary and keep the focus on the code itself.
Often, you will find comments embedded in the code to explain nonobvious
bits.
This book is not strictly a language/library book. Besides covering the
language features themselves, it dives into practical examples of application
patterns, useful algorithms, and handy tips that are applicable in many
situations.
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C# 4.0 – How To

Building Content Type Solutin in Sharepoint 2007

Whether using Windows SharePoint Services v3.0 or its more robust sister
product, Microsoft Office SharePoint Server 2007, you can leverage an
abundance of features to build enterprise application solutions. One feature
in particular that has stirred us is the content type. This feature allows you to
define a collection of metadata and processes for a certain type of content within
your organization. For example, a sales proposal would consist of a document,
perhaps some attributes that identify the sales representative and customer, and a
workflow that routes the document for approval from key stakeholders. Taken
together, the sales proposal document, attributes, and workflow process comprise
a SharePoint content type.
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Building Content Type Solutin in Sharepoint 2007

97 Things Every Programmer Should Know

Programmers have a lot on their minds . Programming languages,
programming techniques, development environments, coding style, tools,
development process, deadlines, meetings, software architecture, design patterns,
team dynamics, code, requirements, bugs, code quality. And more. A lot.
There is an art, craft, and science to programming that extends far beyond
the program. The act of programming marries the discrete world of computers
with the fluid world of human affairs. Programmers mediate between the
negotiated and uncertain truths of business and the crisp, uncompromising
domain of bits and bytes and higher constructed types.
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97 Things Every Programmer Should Know

Hacking - The Art of Exploitation

Hacker is a term for both those who write code and those who exploit it. Even though these two groups of hackers have different end goals, both groups use similar problem-solving techniques. Since an understanding of programming helps those who exploit, and an understanding of exploitation helps those who program, many hackers do both. There are interesting hacks found in both the techniques used to write elegant code and the techniques used to exploit programs. Hacking is really just the act of finding a clever and counterintuitive solution to a problem.
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Hacking: The Art of Exploitation, 2nd Edition